Recruit Millennials and Boomers at Design Detroit Festival 2012 and design & activate an immersive Diet Coke Pop-Up Lounge experience.
The Design Detroit Festival, DDF, is a crowd sourced design festival developed to showcase the talents and abilities of Detroit’s creative community. Escalate will ensure that sharing and talk-ability are an integral part of all experiences. Consumers participated in the Diet Coke/Live Nation Surprise and Delight contest along with the exclusive red carpet photo booth. An exclusive lounge was created to relax, take in the festival and enjoy a Diet Coke beverage.
13 Diet Coke Pop-Up Lounge Events
Over 36,000 trial experiences
To over 100,000 attendees