Our Work

We can’t possibly post results for every program we’ve done over the past decade plus, but here are case studies that demonstrate our Experiential and Word Of Mouth core competencies.

 

Please take a moment to send any questions or comments our way. We’d love to talk with you about any of them.


Diet Coke Diet Coke Diet Coke Diet Coke

Diet Coke

OBJECTIVE:

Recruit Millennials and Boomers at Design Detroit Festival 2012 and design & activate an immersive Diet Coke Pop-Up Lounge experience.

SOLUTION:

The Design Detroit Festival, DDF, is a crowd sourced design festival developed to showcase the talents and abilities of Detroit’s creative community. Escalate will ensure that sharing and talk-ability are an integral part of all experiences. Consumers participated in the Diet Coke/Live Nation Surprise and Delight contest along with the exclusive red carpet photo booth. An exclusive lounge was created to relax, take in the festival and enjoy a Diet Coke beverage.

RESULTS:

13 Diet Coke Pop-Up Lounge Events
Over 36,000 trial experiences
To over 100,000 attendees