OBJECTIVE:
Generate awareness for Hillshire Farm lunchmeat & Jimmy Dean breakfast solutions among online and traditional media influencers that reach savvy providers »Launch new products for both brands, with product usage demos. Deliver Hillshire Farm & Jimmy Dean brand messaging & trial »Stimulate all five senses: Provide the opportunity for key influencers and traditional media attending to see, hear, taste and touch the brands on their “turf.”
SOLUTION:
Engage Mommy Bloggers live by activating the Sara Lee BlogHer sponsorship. A immersive brand experience pavilion with branded kitchen & café space, for each brand. Activities included Blogger challenges, product chef demo and tastings, celebrity appearance.
RESULTS:
Over 2,000 one-on-one brand surveys & tastings conducted with Bloggers.
Over 6,000 positive blog mentions by attending bloggers.
Over 4.3mm media impressions.