Educate consumers about what Royal Caribbean’s incredible ships and destinations, and eradicate the misconceptions of cruising. Gain qualified leads and create a database of consumer names. Increase cruise sales.
The Royal Caribbean Ultimate Adventure Tour. A 53 foot tractor-trailer with an inflatable cruise ship replica travels across the U.S. for a 3-year tour, visiting major events rich with Royal Caribbean’s target consumer. Consumers are invited into the inflatable theater to view a 5 minute high-energy film about Royal Caribbean ships, amenities, and vacations. Families can climb the rock wall, enter to win free cruises and even connect directly to a booking agent right on site.
Over 2,600,000 qualified
Cruise inquiries and bookings in activated markets rose an average of 12% for 6 months post-event.
Client’s tour KPI’s exceeded for 3 straight years.
Tour awarded Event Marketer EX Award for best Mobile Tour.