In 2011, Sokenbicha wanted to drive awareness and trial of Sokenbicha beverages amongst U.S. wellness consumers. As a vehicle to do so, Sokenbicha wanted to introduce the Kampo 5 Elements Theory to U.S. wellness consumers and how Sokenbicha products deliver it.
Escalate partnered with Sokenbicha to reach the wellness consumer via a unique and attractive experiential campaign. The 2011 Sokenbicha Oasis Tour launched in February and engaged and sampled product with target consumers in San Diego, Los Angeles, San Francisco, Portland, and New York City
Exceeded 170K Trial Experiences.
Exponentially increased brand awareness with 89% of the nearly 650K ancillary attendes noted their perception of Sokenbicha as either “Very Positive” or “Positive.”